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SENIOR VICE PRESIDENT
Michael Schmidt has nearly 20 years of experience in strategic communications, public affairs and journalism. Mike has advised Fortune 100 companies, manufacturers and technology developers, national NGOs and government agencies from the federal to the county level. He has significant experience developing and leading public affairs, thought leadership and corporate reputation campaigns, and has also done major public education/behavior change, coalition and crisis work.
Mike’s forte is building strategies that integrate traditional, digital, creative and organizational assets to increase visibility at the right time with the right audiences to achieve aims. He brings superb news judgment, a deep set of media and industry contacts, and an understanding of a variety of issues, politics, public opinion and markets to develop strategies and relationships for clients. He’s worked on economic, environmental and sustainability, finance, food safety, health care, life sciences, manufacturing and national security issues, among others.
Before joining Crosscut, Mike was Director of Communications for the centrist think tank Third Way and Senior Vice President for the global PR firm Golin, where he led a team that won PRWeek magazine’s Public Affairs Campaign of the Year. At both organizations, he had overall responsibility for strategy and campaign implementation, and conducted outreach to elite media.
Prior, Mike spent nine years as a correspondent and editor for the Financial Times Group and the Platts division of McGraw-Hill, writing exhaustively about energy and environmental issues, following a stint at a consulting firm analyzing political, security and investment conditions in all world regions for multinational firms like Ernst & Young, Goldman Sachs, Lloyd’s of London and Toshiba.
Mike grew up in New York, lived briefly in San Francisco and resides in Washington’s Virginia suburbs with his family. He graduated from George Mason University with degrees in English and International Relations.