Abigail Fredenburg brings more than a decade of diverse experience advising a range of health care organizations and executing integrated communications and marketing campaigns on their behalf.
Before joining Crosscut, Abigail was a Managing Account Supervisor at Ketchum, a global public relations firm. There, she worked on campaigns for two U.S. Department of Health & Human Services agencies: the Centers for Medicare & Medicaid Services (CMS) and the Food & Drug Administration (FDA). Abigail also was part of the firm’s Health Thought Leadership Working Group, which helped position Ketchum’s health care practice in North America. Before that, Abigail rose through the ranks at Hager Sharp where she managed multi-million- dollar, multi-year communications campaigns for their clients. This included spearheading communication strategies for Million Hearts, a national initiative co-led by the Centers for Disease Control and Prevention (CDC) and CMS to prevent 1 million heart attack and strokes by 2017, and the development and implementation of an award-winning campaign for CDC’s Division of Oral Health to promote the benefits of community water fluoridation.
Before joining these agencies, Abigail spent the earlier years of her career at CuraScript Specialty Pharmacy (now Accredo Specialty Pharmacy), an Express Scripts Company, fostering client relationships directly with health care providers around specialty medication prescriptions for cancer, hepatitis C, multiple sclerosis, and blood disorders.
Abigail holds a master’s degree in communication from the Johns Hopkins University with a double concentration in health communication and digital communication. She graduated from George Mason University magna cum laude with a bachelor’s degree in health science. Abigail is a Founding Board Director and the Treasurer for the Social Marketing Association of North America, a membership organization serving the professional needs of social marketers and behavior change agents in Canada, the Caribbean, Central America, Mexico, and the United States.